Williams-Sonoma Q1 Direct Sales Up 11%, Internet Up 58%

Share this content:
Williams-Sonoma Inc., San Francisco, said yesterday its first quarter direct-to-customer net sales, including catalog and Internet, amounted to $198.6 million, up 11.4 percent compared with $178.3 million during the first quarter of fiscal 2002. The company said the increase was primarily driven by net sales generated in the Pottery Barn and Pottery Barn Kids brands, along with incremental sales in the West Elm and Pottery Barn Teen catalogs. Internet sales skyrocketed 58 percent, reaching $60.2 million compared with $38.1 million a year ago.


Not all of the news was good as the company's net earnings were down from $15.4 million in 2002 to 13.4 million this year, and comparable store sales dropped 0.8 percent. However, net earnings for the quarter were better than expected, Williams Sonoma said.


Net revenue was up 12.2 percent to $536.8 million compared to $478.4 million in the year-ago period. Retail net sales improved 13.3 percent to $303.1 million while $267.6 million was posted a year ago.


· Casual Male Retail Group Inc., Canton, MA, reported results for the quarter ended May 3 that include the effect, since May 14, 2002, of the acquisition of substantially all of the assets of Casual Male Corp. and certain subsidiaries. On a consolidated basis, it posted a net loss of about $2.8 million compared to a net loss of $1.8 million in the year-ago period. Sales from continuing operations amounted to $99.7 million compared to $32.3 million for the like period last year. The Casual Male multichannel business -- which includes its stores, catalog and e-commerce operations -- contributed $72.8 million, or approximately 73 percent, of the company's total sales for the first quarter of fiscal 2004.


· The Bombay Company Inc., Fort Worth, TX, announced late Wednesday that revenue in the quarter ended May 3 reached $119.2 million compared to $90.9 million during the quarter ended May 4, 2002. Same-store sales for stores in existence more than one year increased 25 percent in the quarter while revenue from non-store activity represented 9 percent of total revenue for the quarter compared to 7 percent during the first quarter of the previous year. The net loss for the quarter ended May 3 totaled $1.3 million compared to a loss of $3.4 million in the same period a year ago.


· Sharper Image Corp., San Francisco, posted record revenue and earnings for its first quarter ended April 30.


Revenue increased 27 percent to $119.8 million from last year's $94.1 million. Store sales rose 32 percent to $65.8 million from $50 million, and comparable-store sales were up 19 percent.


Catalog sales climbed 16 percent to $34.3 million from last year's $29.6 million as Internet sales ballooned 42 percent to $16.9 million from $11.9 million.


First-quarter net earnings of $682,000 represented a 358 percent jump from last year's $149,000.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here