Williams-Sonoma, Cooks Up DVD Deal With CBS

Share this content:
Williams-Sonoma and CBS will partner on an integrated campaign to promote the network's fall primetime schedule.


As part of the deal, a DVD featuring previews from six new series joining CBS' fall schedule will be distributed through targeted Williams-Sonoma catalogs and in all packages shipped in early fall, according to several media reports yesterday. All stores nationwide also will distribute the DVD.


In addition, displays in Williams-Sonoma stores will highlight the network's fall lineup and promotional material will be featured on the retailer's Web site. The DVDs also will contain a series of holiday cooking segments that were filmed at Williams-Sonoma flagship store in New York. Hannah Storm hosts the Sneak Peek DVD.


The promotion is an extension of last year's deal that has Williams-Sonoma playing host to a series of "5-Minute Cooking School" segments that air on CBS' "The Early Show."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above