Wientzen: Postal Reform, Market Share Top Cataloging Issues

Share this content:
CHICAGO -- The two main challenges facing the catalog industry are postal reform and building market share, DMA president/CEO H. Robert Wientzen said yesterday.


Wientzen also issued a call to action to all catalogers at the Direct Marketing Association's 19th Annual Catalog Conference & Exhibition, urging them to get involved with the push for postal reform by going directly to Congress with their concerns and exactly how postal issues affect their businesses.


Wientzen then addressed the issue of market share. Though catalog sales are up, only 40 percent of Americans shopped from home in the year 2000, he said. While he said that the Web is a help in increasing that number, it isn't enough.


"Web or no Web, clearly we as an industry must build our market share," Wientzen said.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above