White Paper: Remote Shopping: Role of Mail, Catalogs and the Internet

Share this content:
The Internet opened a new, versatile channel for remote shopping and spurred a growing trend for consumers to shop and buy online. What role can we expect for paper catalogs and mail order in the near future?


The explosion of media is enabling remote-shopping companies to sell products and services directly to customers with greater reach and efficiency. In particular, the traditional "mail order" industry has been revolutionized by the Internet. As a result, traditional media such as catalogs, direct mail and telephone marketing now compete with and complement e-mail marketing and online shopping services.


The increasingly competitive pressure posed by these expanded remote-shopping alternatives has also forced many traditional retailers to develop online offerings for customers around the clock and around the world. Few major retailers now lack at least some form of online presence, even if it is just to draw store traffic from the profitable segment of customers who have already decided to buy, and are now proactively seeking a place -- online or at the retail counter -- to finalize their purchase.


http://www.dmnews.com/pdffiles/remoteshopping.pdf
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above