West Marine Buys Boat Owners Association Retail, Wholesale Operations

Share this content:
Boating supply chain company West Marine Inc., Watsonville, CA, said yesterday it will acquire the retail and wholesale operations of the Boat Owners Association of the United States for $72 million in cash and assumption of certain liabilities.


West Marine has 258 store locations in the United States and Canada.


The association's retail operations will add 62 store locations as well as catalog and wholesale sales channels.


The Boat Owners Association will continue to operate as an association representing boaters nationwide.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here