Weather Channel Team Will Wear L.L. Bean

Share this content:
Apparel cataloger and online retailer L.L. Bean Inc. was named the official outfitter for The Weather Channel in a move that leverages the audiences for both brands, which focus on outdoors activities and preparation.


The Atlanta-based cable television network's Severe Weather Team, which covers some of the harshest weather conditions nationwide, will wear L.L. Bean outerwear while on assignment.


The partnership includes co-branded promotional spots and ads airing on The Weather Channel network as well as ads on www.weather.com. Natural product integration will feature, too.


L.L. Bean, Freeport, ME, is looking to retool its advertising strategy and add more retail stores.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here