WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

Share this content:

PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.

WalmartLabs thrives in Silicon Valley.
WalmartLabs thrives in Silicon Valley.

WalmartLabs, the independent technology arm of Walmart Global eCommerce, this week added PunchTab to the menagerie of mar-tech firms it has gobbled up since it was founded to maximize online-offline commerce in 2011. Its 14 previous acquisitions range from search provider Adchemy to predictive intelligence platform Inkiru to online community Luvocracy.

Punchtab is a SaaS platform homed in on assisting retail and consumer packaged goods companies gather and connect data on omnichannel customer interactions. Six PunchTab technologists, including founder Mehdi Ait Uikfir, will join WalmartLabs in San Bruno, CA. Their first mission will be to work with Sam's Club marketers to tailor offers and services to members based on whether they're engaging in-store or online.

“PunchTab will be woven into Walmart's CRM platform with the goal to create one platform that we can roll out across all lines of business,” says WalmartLabs spokesperson Bao Nguyen. “Currently we utilize disparate systems, and we see a unique opportunity to leverage PunchTab's team and technology to enhance our own efforts.”

WalmartLabs is run by SVP and CTO Jeremy King of Global eCommerce, one of the four business divisions of Wal-Mart Stores, Inc. Its engineers, user experience, and product experts build and test new ways for customers to shop in an omnichannel fashion.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above