Walmart.com CEO: Mobile is the future

Share this content:
Wal-Mart backs Web tracking
Wal-Mart backs Web tracking

Walmart plans to further integrate mobile e-commerce into its in-store experiences during the next couple of years, said Walmart.com president and CEO Joel Anderson during his June 6 address at the 2012 Internet Retailer Conference & Exhibition in Chicago.

“I can't overstate how mobile is changing how we interact with our consumers,” Anderson said, citing that just last year, U.S. shoppers spent $195 billion online.

“We have to embrace these changes,” Anderson said of evolving mobile and tablet technologies. “What we have to do is provide anytime, anywhere access. The customer is demanding that.” If that isn't taken seriously, Anderson said, online retailers will become irrelevant.

Anderson said that at Walmart, the marketing and e-commerce teams take an integrated approach. “The lines are blurring between the online and in-store experience,” he said.

For example, Anderson said steak — which is rarely, if ever, ordered online by Walmart customers — frequently appears on Walmart.com's homepage. That's because that consumer engages with them both in-store and online, he said, and the company wants to create a seamless experience.

During his presentation, Anderson showed a video titled “Ellie's Sweet 16,” which was set in 2014. The mother in the video used her mobile phone for everything to plan the party — ordering the cake through Walmart.com, telling the bakers what to write on it, ordering party clothes in her daughter's size (her local Walmart was out of smalls), and for scanning all of the items she purchased in-store to process with mobile checkout.

Anderson stated that the scenario depicted in the video is the future of e-commerce, one in which every interaction will be mobile. The “Ellie's Sweet 16” video is not yet posted online.

Above: Walmart.com CEO Joel Anderson

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above