Walkers Shortbread Bakes up New E-Commerce Site

Share this content:

Cookie maker Walkers Shortbread revamped its Web site with the help of interactive design and marketing agency ID Society in an effort to target U.S. consumers.

ID Society , New York, whose other clients include L'Oreal, Hills Bros. and Hard Candy, redesigned the retailer's e-commerce site at www.walkersus.com to introduce the brand to online food shoppers in the United States.

The redesign blends the firm's historic English look with a modern feel. Its design includes the shortbread's tartan plaid packaging with a more current and clean white background and modern font.

Products sold on the site include the flagship shortbread, cookies, oatcakes, cheeses, snack packs, meringues and gift tins.

Customers can sign up to receive e-mail communications from the brand in order to strengthen that relationship.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here