Walgreens launches AARP catalog

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Walgreens has launched a new catalog and Web site targeting AARP's 39 million members.

The AARP Health Essentials by Walgreens catalog and Web site offers a 5 percent discount on more than 20,000 health, beauty and wellness products exclusively to AARP members.

Baby boomers spend more than $525 billion a year on healthcare and are responsible for 61 percent of all over-the-counter medication purchases, according a report from The Resource for Marketing Executives, which is cited in a statement from Walgreens.

AARP members can shop online at http://aarp.walgreens.com/ or through the printed catalog. In addition, members can return or exchange items at any of Walgreens' 6,000 locations.


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