Wal-Mart to use e-mail effort to promote expanded Web offerings
In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine. These products are available for home delivery at a charge of 97 cents per item.
The retailer will support the launch via promotions on the Walmart.com home page and e-mails to its opt-in database of customers, said company spokesman Ravi Jariwala, via e-mail.
“Marketing support will also be driven through Wal-Mart advertising, including circulars,” he added.
The company has recently taken steps to significantly expand its selection at Walmart.com. In August, the multichannel retailer launched a third-party marketplace enabling other retailers to sell over 1 million products in various categories on the site.