Wal-Mart Reels Back Its POS Data

Share this content:
Wal-Mart will quit selling sales information by the end of this year because the retailer felt releasing the data was helping competitors.


The Bentonville, AR-based company has been selling point-of-sale information to six market research firms, including A.C. Nielsen Co., Information Resources Inc., Market Decisions and Sports Trend Info. The companies have been using the information to evaluate retail and product trends for their respective industries.


Wal-Mart contacted the companies in December to alert them that it was considering halting the sale of the data.


Five of its clients have been on month-to-month contracts that will be phased out by July. Sports Trend Info has a contract that lasts through the end of 2001 and will continue to receive the information until then.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above