Wal-Mart brings value pricing to MP3 store

Share this content:

Wal-Mart is bringing its value pricing strategy to the MP3 category, selling select tracks for 74 cents. Wal-Mart will also offer a free MP3 “track of the week” and offer a free MP3 download to consumers who purchase a CD in store or online.

Wal-Mart has sold MP3s through its online store since February. This week it announced an enhanced download store with more than 3 million tracks, including content from all major labels. Standard pricing is 94 cents per track. Songs cost 99 cents each on Apple's iTunes. 

The store also features new social features so consumers can easily display albums on social networking sites and blogs, as well as enhanced search features.

This is just the latest example of Wal-Mart trying to beef up its digital offerings. This summer, it launched a free online classifieds services on Walmart.com and began selling display ads on its site.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above