Vitacost names Gilt Groupe vet CMO

Share this content:
David Zucker
David Zucker

Health-products retailer Vitacost.com has named David Zucker CMO, effective immediately. He will replace Sonya Lambert in the role.

Zucker most recently served as CMO of Gilt Groupe. He worked as global director of CRM and implementation at Dell from 2006 to 2009 and as VP of CRM at Home Shopping Network from 2004 to 2006. He has also held senior positions at Martha Stewart Living Omnimedia and Priceline.com.

Vitacost.com did not specify a reason for Lambert's departure. She had served as the company's CMO since March 2010. She joined the company as director of marketing in 2003 and was named VP of marketing a year later.

Vitacost reported net sales of $65.9 million in the second quarter, a 22% increase compared with the second quarter of 2010. However, it also saw a Q2 net loss of $3.7 million, a 164.3% decrease in profits compared with the second quarter of 2010. Sales and marketing expenses in the period were $5.2 million.

Jeffrey Horowitz, CEO of Vitacost, said Zucker will “play a key role in driving our business and better position” the e-retailer.

A Vitacost representative was not immediately available for comment.  

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here