Visa launches Rightcliq e-commerce application

Share this content:

Visa launched a web application known as “Rightcliq” August 2 to make the online shopping experience easier for consumers.

The application allows users to create a wish list — called a “Wishspace” — to organize and share images of products they're considering buying, browse merchant offers, solicit advice from friends and auto-fill payment information using a digital wallet.

“When we developed Rightcliq, we wanted to look at the whole online shopping chain,” said Visa spokesman Paul Wilke.

After the application is downloaded, consumers can access it from any website using a tool that appears on his or her web browser. When consumers visit e-commerce sites, Rightcliq instantly notifies them of offers.   

The application works with all credit and debit cards, not just Visa.

“We wanted to create a series of tools that reflects the way people shop, and that's what people want. People have more than one card in their wallet,” Wilke said.

Visa is promoting Rightcliq through e-mail marketing, digital advertising and social media. Ad buys will appear on websites such as Daily Candy, Federated Media, Gawker Media, Pitchfork, Yahoo Shine and WhoWhatWear.com. Gawker Media is also conducting a “Wish Big” contest, in which readers can win their dream Wishspace.

Visa acquired e-commerce payment processor CyberSource for $2 billion in cash in April to increase the use of Visa debit, prepaid and credit cards for online purchase sand to accelerate the e-commerce industry's growth at large.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here