Vertis Unveils Grand Opening Toolkit for Retailers

Share this content:
Vertis debuted its Grand Opening Toolkit for retailers yesterday. The toolkit offers a step-by-step guide and detailed promotion plans, the company said. It also has timelines to ensure that the grand opening encourages customers to visit stores. Its ultimate aim is to increase sales and build customer loyalty.


The program includes planning and strategy, audience targeting, creative design, and promotional tools. One of the special features included in the toolkit is "ÁAlcance!" a new Hispanic marketing tool by Vertis.


Other products in the toolkit include Vertis' new Interactive Promotional Tool, that has a peel-off "reveal mechanism" for various promotional purposes such as coupons and private-label programs.


The toolkit also contains targeted advertising inserts; direct marketing programs; out-of-home advertising; Vertis' Door-to-Door program, door hangers delivered to consumers near a store's location; and in-store communications banners and point-of-purchase displays to ensure consumers are easily directed to their favorite items.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above