Vermont Teddy Bear Advances Calyx & Corolla Integration

Share this content:
The Vermont Teddy Bear Co. announced late Friday the completion of the first phase of its plan to integrate specific functions of Calyx & Corolla into its operations in Shelburne, VT.


Vermont Teddy Bear acquired Calyx & Corolla Aug. 29.


All of Calyx's California operations were eliminated in September when inventory and order processing and fulfillment operations -- and related information technology and equipment -- were relocated to Vermont. The company at that time also terminated Calyx's contract with a third-party call center and moved all call center operations to Vermont Teddy Bear's facilities in Vermont.


Since September, the company has transitioned Calyx's Florida-based IT, accounting and finance and human resources functions to Vermont, leaving only the merchandising and brand-related marketing functions in the downsized Vero Beach, FL, offices.


Vermont Teddy Bear also announced Friday net revenue of $5 million for the three months ended Sept. 30 compared with $5.1 million in the quarter ended Sept. 30, 2002. The company also posted a net loss for the quarter of $183,000 versus a net loss of $87,000 in the same quarter last year.


Calyx & Corolla provides direct-from-the-grower floral gifts via its catalog, by phone or online at www.calyxandcorolla.com.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here