Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?