Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Kym Frank of Geopath on how data helps track and serve the audience for OOH
This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing
Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate