Varsity Group to Manage Ben & Jerry's Scoop Tour
Varsity Group, the parent company of VarsityBooks.com, will plan, organize and execute all on-campus promotional events associated with the tour.
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Chris Bondhus explains how Brightcove's video platform can support B2B ABM initiatives
The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his ...
Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.