*Val-Pak in Coupon Agreements With News America, Catalina

Share this content:
Cooperative direct mailer Val-Pak yesterday said it sealed agreements with grocery coupon distributors News America Marketing and Catalina Marketing allowing Val-Pak to make its local-merchant coupons available through the Web sites of both companies. News America, New York, offers national grocery coupons through its SmartSource.com service and the planet U network, while Catalina, St. Petersburg, FL, offers national grocery coupons through its SuperMarkets Online ValuPage.


Both News America and Catalina also will offer Val-Pak coupons on their sites. Catalina will host a set of co-branded Web pages for Val-Pak, which will be its preferred provider of local merchant coupons.


Val-Pak, a division of Cox Target Media, Largo, FL, also offers its coupons through FreeShop.com, Yahoo and other Internet vehicles.


Merchants that advertise in the Val-Pak co-op envelopes receive free placement on www.valpak.com, which lists more than 30,000 local product and service offers. Consumers search the site by ZIP code to find coupons available in their area.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above