USPS Trucks Promote Kmart Offer in San Juan

Share this content:
U.S. Postal Service trucks in San Juan, Puerto Rico, yesterday began displaying an advertisement for a Kmart credit card offer.

Approximately 350 trucks bearing an ad with a toll-free number for a Kmart MasterCard rolled through the streets of the San Juan metropolitan area. The promotion is slated to continue for 45 days and is expected to reach 25 percent of the population in the San Juan area.

Terms of the agreement between Kmart and the USPS were not disclosed. Kmart is the first business to advertise on postal vehicles in Puerto Rico.

The truck advertising campaign is aimed at increasing customer acquisition rates for the Kmart MasterCard, said John Ward, USPS vice president of core business products. The ads complement current direct mail efforts by Kmart.

The Kmart MasterCard, which is being issued by Capital One, is being offered at an introductory 0 percent annual percentage rate. Consumers also can apply for an extra line of credit for use exclusively at Kmart stores and at, Kmart's online store.

The USPS makes advertising on postal assets available through the Postal Ad Network, which also offers advertising on collection boxes, Priority and Express mail packaging, stamp books and Web sites.

Kmart began a four-week run of banner ads on the USPS Web site in early May.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above