Urban Outfitters Selects ATG Platform for Web Sites

Share this content:
Urban Outfitters Inc. has selected the ATG Commerce Suite to power its online storefronts, Cambridge, MA-based ATG said yesterday.


Urban Outfitters will use the technology across all of its brands, which include Urban Outfitters, Anthropologie and Free People.


"The success of our company comes from presenting our customers with a unique and highly personal experience in our stores," Anthropologie managing direct Michael Robinson said in a statement. "By using ATG to power our Web site, we expect to deliver an equally unique, personal and relevant shopping experience for our online customers."


The suite includes ATG Campaign Optimizer, ATG Merchandising, ATG Search and ATG Commerce Assist call center customer service option


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above