Unleash Cross-Channel Success.
Unleash Cross-Channel Success. New research reveals the key to multiscreen advertising nirvana
Thursday, September 25th
1:00PM ET/10:00AM PT
Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Based on new research conducted by Forrester Consulting and commissioned by 4INFO and Acxiom, this webinar will uncover the challenges marketers face in adapting to a cross-channel advertising world, and the key to achieving cross-channel advertising nirvana.
In just 60 minutes, you'll learn:
- What 100 of American's largest brand marketers are saying about the role of cross-channel advertising in consumer targeting, and the obstacles holding them back from fully embracing cross-channel campaigns.
- How marketers are adapting to the quickly evolving cross-channel landscape.
- Why it's critical to push beyond the readily available attribution data to enable true cross-channel attribution, and some specific examples of how several marketers are successfully doing it today.
- The SECRET to unlocking complete cross-channel success.
If you're ready to unleash the potential of cross-channel advertising, don't miss this eye-opening webinar revealing dozens of brand new data points and insights.
Chuck Moxley, Chief Marketing Officer, 4INFO
Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years' experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association's first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.
Adam Paulisick, Head of Marketing & Brand, Nielsen Catalina Solutions
At Nielsen Catalina Solutions (NCS), a joint venture between The Nielsen Company and Catalina Marketing, Adam focuses on helping advertisers, agencies, and publishers utilize offline retail sales data to drive effectiveness throughout online, mobile, print, radio and TV media campaigns. An expert in navigating marketing effectiveness, audience monetization, and data-driven media analytics, Adam brings more than eight years of experience with Nielsen's Emerging Media (audience, advertising, video and social media) divisions. Adam is an Adjunct Professor of Entrepreneurship at Carnegie Mellon University's Tepper School of Business and an active member of the early stage venture capital community in both New York and London.