Unleash Cross-Channel Success.

Share this content:

Unleash Cross-Channel Success. New research reveals the key to multiscreen advertising nirvana

Thursday, September 25th
1:00PM ET/10:00AM PT

Register today!

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

Based on new research conducted by Forrester Consulting and commissioned by 4INFO and Acxiom, this webinar will uncover the challenges marketers face in adapting to a cross-channel advertising world, and the key to achieving cross-channel advertising nirvana.

In just 60 minutes, you'll learn:

  • What 100 of American's largest brand marketers are saying about the role of cross-channel advertising in consumer targeting, and the obstacles holding them back from fully embracing cross-channel campaigns.
  • How marketers are adapting to the quickly evolving cross-channel landscape.
  • Why it's critical to push beyond the readily available attribution data to enable true cross-channel attribution, and some specific examples of how several marketers are successfully doing it today.
  • The SECRET to unlocking complete cross-channel success.

If you're ready to unleash the potential of cross-channel advertising, don't miss this eye-opening webinar revealing dozens of brand new data points and insights.

Featured Speakers:

Chuck Moxley, Chief Marketing Officer, 4INFO

Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years' experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association's first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.

Adam Paulisick, Head of Marketing & Brand, Nielsen Catalina Solutions

At Nielsen Catalina Solutions (NCS), a joint venture between The Nielsen Company and Catalina Marketing, Adam focuses on helping advertisers, agencies, and publishers utilize offline retail sales data to drive effectiveness throughout online, mobile, print, radio and TV media campaigns.  An expert in navigating marketing effectiveness, audience monetization, and data-driven media analytics, Adam brings more than eight years of experience with Nielsen's Emerging Media (audience, advertising, video and social media) divisions.  Adam is an Adjunct Professor of Entrepreneurship at Carnegie Mellon University's Tepper School of Business and an active member of the early stage venture capital community in both New York and London.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above