The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name
Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing
This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing
Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate
Which data management platforms are raising the bar and which ones have more work to do
Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.
The U.S. Army aims to dictate an effort to "establish a new brand"
A breakdown of how the online travel agency leverages its technology stack across the organization.
Tapad is using cross-device ID technology to help marketers engage with real people
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.
Tapad hit New York's sidewalks with its cross device identity message
The advertising solutions division of AARP launches a campaign to attract millennial marketers.
One DMN editor's experience with signing up for DSW's Rewards program.
Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.
The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.
At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.
The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.
A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.
Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.
"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."
The job-hunting site launches a global rebrand rooted in consumer insights.
Here's a hint: Personalization should be the apple of every marketer's eye.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.
If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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