Multichannel Marketing

Best Places to Work Winner Podcast: Cordial

Best Places to Work Winner Podcast: Cordial

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The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

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Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

Welcome to Omnichannel Week

Welcome to Omnichannel Week

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This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

Better Together: Print and Digital

Better Together: Print and Digital

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Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

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Which data management platforms are raising the bar and which ones have more work to do

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

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Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

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The U.S. Army aims to dictate an effort to "establish a new brand"

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

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A breakdown of how the online travel agency leverages its technology stack across the organization.

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

Tapad Takes it to the Streets

Tapad Takes it to the Streets

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Tapad hit New York's sidewalks with its cross device identity message

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

Putting Yourself in the Customer's Shoes

Putting Yourself in the Customer's Shoes

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One DMN editor's experience with signing up for DSW's Rewards program.

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

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Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

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The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

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At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

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The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

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A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Getting Personal Across Channels

Getting Personal Across Channels

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Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

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"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Indeed Gets the Job Done With Data-Driven Marketing

Indeed Gets the Job Done With Data-Driven Marketing

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The job-hunting site launches a global rebrand rooted in consumer insights.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

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Here's a hint: Personalization should be the apple of every marketer's eye.

 Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

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And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.

Where's the Digital Diversity?

Where's the Digital Diversity?

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Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

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PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.

Marketing to the New American Mainstream

Marketing to the New American Mainstream

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If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

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