Multichannel Marketing

Are Customers Satisfied With Your Multichannel Experience?

Are Customers Satisfied With Your Multichannel Experience?

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If one channel fails a customer, the whole cross-channel experience fails.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

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The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

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Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

Office Depot Puts Customer Experience at the Center of Its Marketing

Office Depot Puts Customer Experience at the Center of Its Marketing

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From its channel experiences to its approach to personalization, the retailer puts customers first.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

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The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

Global Marketing: The Devil's in the Details

Global Marketing: The Devil's in the Details

Tips to help ensure the success of your global multichannel marketing initiatives.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

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Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

eTail Blog Insights: How Warby Parker Went From Online Novelty to Multichannel Sensation

eTail Blog Insights: How Warby Parker Went From Online Novelty to Multichannel Sensation

The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

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Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

SDL Turns Vision Into Reality With Its Customer Experience Cloud

SDL Turns Vision Into Reality With Its Customer Experience Cloud

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The CXM platform provider aims to help marketers optimize the buyer experience across channels.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

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The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Mobile Steers Multichannel Marketing

Mobile Steers Multichannel Marketing

Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.

Revamp Your Email Marketing

Revamp Your Email Marketing

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Get a new outlook on email marketing with these four tips.

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

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The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

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CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

Getting the Most From Multichannel Marketing

Getting the Most From Multichannel Marketing

Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.

The Campaign Beat: A Round-down Count-up

The Campaign Beat: A Round-down Count-up

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It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

AARP Campaign Marks Boomers' Coming of Age

AARP Campaign Marks Boomers' Coming of Age

The organization launches a year-long celebration as Michelle Obama, Steven Colbert, and others in the last year of the Boomer Generation turn 50 in 2014.

News Byte: Easter Seals Commits to Digital

News Byte: Easter Seals Commits to Digital

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Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.

Find Success in Multichannel Customer Acquisition Marketing

Find Success in Multichannel Customer Acquisition Marketing

Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

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The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.

Word to the Wise: Customer Experience

Word to the Wise: Customer Experience

Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

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It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

Customer Communities: Don't Miss the Party

Customer Communities: Don't Miss the Party

Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.