Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

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Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

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Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

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Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

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The family owned pet store redesigns its website to bring the in-store experience online.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

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The online wine retailer's strategy incorporates different flavors and depths.

Even The Economist Gets Personal

Even The Economist Gets Personal

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The business and finance publication uses data to get a read on its customers.

8 Secrets for Driving Response

8 Secrets for Driving Response

Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

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Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

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Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Hard Habits to Break

Hard Habits to Break

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What's blocking omnichannel marketing success? Sometimes marketers themselves.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

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Marketers get in the game with these wily World Cup social media marketing campaigns.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

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The data collection firm heralds its new name by introducing the Open Data Platform.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

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As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Are Customers Satisfied With Your Multichannel Experience?

Are Customers Satisfied With Your Multichannel Experience?

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If one channel fails a customer, the whole cross-channel experience fails.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

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The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

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Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

Office Depot Puts Customer Experience at the Center of Its Marketing

Office Depot Puts Customer Experience at the Center of Its Marketing

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From its channel experiences to its approach to personalization, the retailer puts customers first.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

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The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Global Marketing: The Devil's in the Details

Global Marketing: The Devil's in the Details

Tips to help ensure the success of your global multichannel marketing initiatives.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

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Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

eTail Blog Insights: How Warby Parker Went From Online Novelty to Multichannel Sensation

eTail Blog Insights: How Warby Parker Went From Online Novelty to Multichannel Sensation

The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.

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