More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
They say the way to a man's heart is through his stomach. But what about his nose
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
SALT and SS+K created a horror film to address student debt. See how—if you dare!
It's no secret! Digital and sampling are top-notch marketing agents
The big red star retailer celebrates America with integrated marketing campaign
3 strategies marketers need to know to tap into their female influencers
Support the email, social coalition
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
Mobile helped fuel a record holiday for online sales. Are the tablet and the smartphone the ultimate multichannel integrators?
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?
Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference.
For leading brands JetBlue, FedEx, and National Geographic Society, email remains the glue that binds their multichannel marketing efforts.
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.
USPS's focus on innovation includes an emphasis on direct mail as an integral piece of the multichannel marketing puzzle
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.