It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
The family owned pet store redesigns its website to bring the in-store experience online.
The online wine retailer's strategy incorporates different flavors and depths.
The business and finance publication uses data to get a read on its customers.
Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Marketers get in the game with these wily World Cup social media marketing campaigns.
The data collection firm heralds its new name by introducing the Open Data Platform.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.
If one channel fails a customer, the whole cross-channel experience fails.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
Even small mobile and app strategies can yield big successes
From its channel experiences to its approach to personalization, the retailer puts customers first.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
Tips to help ensure the success of your global multichannel marketing initiatives.
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