The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.
How the fashion retailer meets consumers' multichannel needs and how you can, too.
Enhancements allow global users to automatically operate the system in their native languages.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
Customers are ultra-connected, so marketing outreach and interactions also must be.
Retail marketers struggle to piece together multichannel data.
Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Integrated analytics solution links with such partners as Blue Kai, Marketo, Rio SEO, and Exact Target.
How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?
Yes Agency Services and iMarket360 debut this week.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
The company has changed its name to SmartFocus to align with its ongoing shift to multichannel marketing platform provider.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Parents turn to brick-and-mortar retailers for their back-to-school shopping.
The hotel chain spices up its global marketing with local flavor.
Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.
Marketers should combine their channels, rather than serve them à la carte.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
UPDATED: Epsilon strikes deal with NFL to provide multichannel fan experience.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.