If one channel fails a customer, the whole cross-channel experience fails.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
Even small mobile and app strategies can yield big successes
From its channel experiences to its approach to personalization, the retailer puts customers first.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Tips to help ensure the success of your global multichannel marketing initiatives.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
The CXM platform provider aims to help marketers optimize the buyer experience across channels.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
Get a new outlook on email marketing with these four tips.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
Rare is the marketing campaign that runs in one channel. Even purposefully prompting an interaction by phone or online via email creates a multichannel campaign. The opportunity for marketers is to develop a coordinated strategy to find, nurture, and convert leads across channels. Join Direct Marketing News and Act-On Software to get the most from your multichannel marketing initiatives.
It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
The organization launches a year-long celebration as Michelle Obama, Steven Colbert, and others in the last year of the Boomer Generation turn 50 in 2014.
Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.
Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.