The online wine retailer's strategy incorporates different flavors and depths.
The business and finance publication uses data to get a read on its customers.
Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Marketers get in the game with these wily World Cup social media marketing campaigns.
The data collection firm heralds its new name by introducing the Open Data Platform.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.
If one channel fails a customer, the whole cross-channel experience fails.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
Even small mobile and app strategies can yield big successes
From its channel experiences to its approach to personalization, the retailer puts customers first.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Tips to help ensure the success of your global multichannel marketing initiatives.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
The CXM platform provider aims to help marketers optimize the buyer experience across channels.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
Get a new outlook on email marketing with these four tips.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.