Siloed marketing will melt away engagement and purchase opportunities.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
The family owned pet store redesigns its website to bring the in-store experience online.
The online wine retailer's strategy incorporates different flavors and depths.
The business and finance publication uses data to get a read on its customers.
Learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Marketers get in the game with these wily World Cup social media marketing campaigns.
The data collection firm heralds its new name by introducing the Open Data Platform.
Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.
If one channel fails a customer, the whole cross-channel experience fails.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
Even small mobile and app strategies can yield big successes
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...