May 21, 2013
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
May 15, 2013
They say the way to a man's heart is through his stomach. But what about his nose
May 14, 2013
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
May 10, 2013
SALT and SS+K created a horror film to address student debt. See how—if you dare!
May 08, 2013
It's no secret! Digital and sampling are top-notch marketing agents
April 30, 2013
The big red star retailer celebrates America with integrated marketing campaign
April 17, 2013
3 strategies marketers need to know to tap into their female influencers
March 19, 2013
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
February 15, 2013
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
January 08, 2013
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
January 03, 2013
Mobile helped fuel a record holiday for online sales. Are the tablet and the smartphone the ultimate multichannel integrators?
December 14, 2012
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
December 01, 2012
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
November 16, 2012
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
November 14, 2012
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
November 07, 2012
Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?
October 18, 2012
Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.
October 18, 2012
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
October 17, 2012
Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference.
October 01, 2012
For leading brands JetBlue, FedEx, and National Geographic Society, email remains the glue that binds their multichannel marketing efforts.
October 01, 2012
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
October 01, 2012
Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.
September 21, 2012
USPS's focus on innovation includes an emphasis on direct mail as an integral piece of the multichannel marketing puzzle
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
