TodoBebe, Wal-Mart to Host Hispanic Mothers

Share this content:
TodoBebe, a leading source of information about pregnancy for Spanish-speaking women, announced yesterday that it will conduct fairs at several Wal-Mart Supercenters in the coming months and promote them to local mothers via a direct mail piece.


TodoBebe produces a TV show about motherhood for Telemundo and a weekly radio show on 16 stations in Latin America. Its Web site, todobebe.com, has 400,000 unique visitors monthly.


The one-day TodoBebe Baby Fairs will be held in the parking lots of Wal-Mart Supercenters in Los Angeles on Sept. 25, Phoenix on Oct. 2, Houston on Oct. 9 and Miami on Oct. 16.


To attract local mothers, TodoBebe partnered with People en Espanol, which will produce a postcard invitation that will mail to 2,000 subscribers per city about three weeks prior to each event. The magazine's database information will be culled to select moms who live near the stores.


The magazine also will produce in-book advertorials for the fairs.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here