Times Mirror Buys Winter Sports Properties
The New York-based publisher has acquired Snoworld Magazine, an annual publication with a circulation of more than 760,000. Times Mirror Magazines also gains the rights to Warren Miller's archive of skiing and snowboarding films and videos, an annual film tour and a television production unit that makes extreme sports programming for ski resorts, cable and home video.
The Warren Miller properties give the media firm an abundance of new content for its sporting publications and related vehicles, according to Times Mirror.
"This acquisition further strengthens our position as the leader in the winter sports market with a strong foothold in publishing, marketing, the Internet and now film and entertainment," said Andy Clurman, president and publisher of Times Mirror Magazines' Skiing Company.