TigerDirect Calls WhenU.com Ads Unfair in Suit

Share this content:
Computer hardware and software marketer TigerDirect Inc. said Tuesday that it has sued WhenU.com Inc. in U.S. District Court in the Southern District of Florida, alleging trademark infringement, dilution and unfair competition.


According to TigerDirect, WhenU.com software causes pop-up and banner ads of TigerDirect's competitors, including Dell Computer and uBid, to appear over TigerDirect's Web site. The complaint alleges that WhenU "improperly and unlawfully diverts customers" from TigerDirect's Web site to those of its competitors.


"We've received dozens of phone calls from confused consumers who, after making a decision to purchase computer products from TigerDirect's Web site, were improperly diverted at the checkout screen to the Web page of WhenU under the guise of additional savings, which savings the consumer believes is with TigerDirect," Lonny Paul, director of commerce for TigerDirect, said in a statement.


In a similar case, United Parcel Service, The Washington Post Co., The New York Times Co., Dow Jones & Co., Gannett Inc., Condenet Inc., Tribune Interactive Inc., Knight Ridder Digital and three other publishers are suing Gator Corp. for allegedly serving unauthorized pop-ups. The suit charges that Gator infringes on their copyrights and trademarks, depriving them of revenue.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above