Tiffany & Co. aids ring-shopping with iPhone app

Share this content:

Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that lets shoppers browse engagement rings and size them. The app, known as the “Engagement Ring Finder,” was developed in response to consumer demand and launched June 14.

“The new iPhone engagement ring app provides another access point to Tiffany's expertise and knowledge,” said Carson Glover, director of media relations for Tiffany Co.  

Consumers can use the app's “ring sizer,” which determines a shopper's ring size by placing a virtual on-screen ring on a consumer's finger. The app, which took Tiffany's interactive marketing team several months to develop, also shows rings at their actual size and allows consumers to view diamonds of different carat sizes. Consumers can save or share their favorite rings via e-mail, Facebook and Twitter.

Shoppers can make appointments to visit Tiffany's locations using the app, but they cannot make purchases.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above