Think Partnerships reins in abandoned shopping carts with Secondbite

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Interactive marketing services firm Think Partnership Inc. will on Oct. 9 introduce Secondbite, a solution for recovering abandoned online shopping carts.

Research shows that a majority of online shoppers abandon their shopping cart, so in an attempt to recover those lost sales, Secondbite automatically generates e-mails to shoppers who have abandoned their carts, thereby increasing overall online monthly sales by up to 6 percent.

Secondbite operates through a real-time data collection system and by placing a simple JavaScript on online merchants' shopping cart pages.

By including incentives such as coupons and a direct link to the abandoned shopping cart to automatically reinitiate the checkout process, Secondbite enables merchants to motivate consumers to complete previously started online purchases.

Pre-release partners of Secondbite have experienced click-to-sales rates of up to 22 percent, claims Clearwater, FL-based Think Partnership.

Multichannel retailer Personal Creations, which offers personalized gifts via a catalog and Web site, has been working with Secondbite for the past several weeks via an affiliate marketing relationship.

"We want to get a better idea of what the issue of abandoned carts means for us," said Nick Martin, Personal Creations affiliate marketing manager.

The shopping cart abandonment rate for Personal Creations is about 61 percent. Nearly 70 percent of the company's total sales come from its Web site at www.personalcreations.com.

Personal Creations shoppers who have filled out a shopping cart and abandoned it automatically receive an e-mail within a couple of hours letting them know that Personal Creations realizes they didn't complete their order and includes a link that will take them directly back to their shopping cart. If the shopper doesn't respond to the e-mail, two to three days later another e-mail is generated with a coupon for 10 percent off their order.

Two weeks after going live with Secondbite, Personal Creations had become one of its top five affiliates in terms of sales.

Soon Personal Creations, Lemont, IL, hopes to start doing some A/B testing with creative and copy in order to optimize responses from the campaign.

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