The Parent Company reviewing strategic alternatives for non-core assets

Share this content:

The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited inquiries from third parties interested in certain non-core assets of the company.

“It is our intention to continue to pursue our goal of optimizing our efficient e-commerce and e-content business model,” said Todd Edebohls, the recently appointed chairman of the board at The Parent Company, in a statement. “We believe a commitment to these operating principles will enable The Parent Company to accelerate growth in our primary businesses.” Edebohls was formerly director of business development and sales at Amazon.com.

The Parent Company operates a toy business that includes the eToys.com Web site and catalogs as well as toy merchandising and fulfillment relationships with other retailers. It also includes the My Twinn personalized dolls brand. Its baby business includes BabyUniverse.com and DreamtimeBaby.com. PoshTots.com and PoshLiving.com offer luxury baby apparel and furnishings. On the content side, there's BabyTV.com, PoshCravings.com and ePregnancy.com for expectant parents.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here