The Parent Company reviewing strategic alternatives for non-core assets

The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited inquiries from third parties interested in certain non-core assets of the company.

“It is our intention to continue to pursue our goal of optimizing our efficient e-commerce and e-content business model,” said Todd Edebohls, the recently appointed chairman of the board at The Parent Company, in a statement. “We believe a commitment to these operating principles will enable The Parent Company to accelerate growth in our primary businesses.” Edebohls was formerly director of business development and sales at

The Parent Company operates a toy business that includes the Web site and catalogs as well as toy merchandising and fulfillment relationships with other retailers. It also includes the My Twinn personalized dolls brand. Its baby business includes and and offer luxury baby apparel and furnishings. On the content side, there's, and for expectant parents.

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