The Limited, Intimate Brands Sales Down for Year

Share this content:
The Limited Inc. and its subsidiary, Intimate Brands Inc., both reported flat fourth-quarter 2001 sales yesterday but said sales for the overall fiscal year had fallen.


For its fiscal fourth quarter, which ended Feb. 2, The Limited saw sales of $3.138 billion, down 2 percent from the same period in the previous fiscal year. Intimate Brands, owner of the Victoria's Secret brand and catalog, had sales of $1.936 billion in the quarter, about even with sales in the same period in the previous fiscal year.


Full-year sales for The Limited, which owns about 84 percent of Intimate Brands, were $8.868 billion in fiscal 2001, down 4 percent from the previous year. Sales for Intimate Brands during the overall year fell 5 percent, to $5.021 billion.


For the upcoming fiscal year, The Limited and Intimate Brands said they expected the market to be slow in the first half and would adopt a conservative strategy in managing inventories and budgets, as they had done in the past fourth quarter. The companies said they expected growth in the low- to middle-single digits for fiscal 2002.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above