The Guild Gets $7 Million to Expand Catalog Business

Share this content:
Multichannel art retailer The Guild Inc. received $7 million in private equity financing from San Francisco Equity Partners and Dolphin Equity Partners. The Guild will use the money to expand distribution of The Artful Home catalog, which launched in 2004, and bolster the company's online branding and marketing.

As a result of these moves, the Madison, WI, company expects to double revenue in 2006.

The Guild represents 1,200 artists across North America through its Web site,, catalog and business-to-business Sourcebooks. The works of art ship directly to consumers from artists' studios nationwide so that The Guild retains no inventory.

Also announced yesterday was the naming of San Francisco Equity Partners' Scott Potter as board chairman of The Guild. In addition, Cameron Steele of San Francisco Equity Partners and Salvatore Tirabassi of Dolphin Equity Partners have joined the board of directors.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above