The Finish Line Chooses Responsys

Share this content:
The Finish Line Inc. has selected online direct marketing firm Responsys' platform to manage and implement personalized, permission-based one-to-one marketing programs, Responsys said yesterday.


The Finish Line, a specialty retailer of men's, women's and children's brand-name athletic footwear, apparel and accessories, will use Responsys Interact to plan, execute, measure and optimize personalized permission-based marketing activities.


"After evaluating several vendors, we chose Responsys because we found it to be the most flexible high-end solution," said Scott A'Hearn, marketing manager at The Finish Line, Indianapolis.


"Responsys Interact's tracking software and analytics were especially appealing to us, as was the potential for advanced personalization. We're very pleased with the results to date."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above