Talbots Sees 27% Catalog Sales Growth

Share this content:
The Talbots Inc. last week announced steady double-digit growth in catalog sales results. Second quarter catalog sales up 27 percent to $40.9 million over the same period last year. Catalog sales for first half were up 16 percent to $90.4 million over the six-month period in 1998. The women's apparel retail and mail-order company also announced it will soon launch an integrated marketing print and TV campaign that supports both catalog and retail stores and will launch its e-commerce effort "in time for the holiday selling season," according to Arnold Zetcher, president/CEO.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here