Talbots Picks Snyder's circle.com as Agency of Record

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Talbots Inc., Hingham, MA, chose Snyder Communi-cations Inc.'s circle.com subsidiary this week to help develop an e-commerce site it hopes to have open in time for the holiday shopping season. The retailer and cataloger of women's apparel will carry on with its current ad campaign, "It's a Classic," on the site. Circle.com becomes Talbots' interactive agency of record with the e-commerce pact. The agency, which forecasts its total revenue to exceed $40 million this year, specializes in building online businesses for large companies and start-ups. A related Snyder firm, Arnolds Communi-cations, developed Talbot's advertising theme. The site will be located at www.talbots.com.

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