Talbots Enters Men's Apparel

Share this content:
Select U.S. homes get a 24-page catalog this week for a new line of classic men's clothing by specialty retailer Talbots.


Talbot Mens is the Hingham, MA, retailer's first major brand extension since the 1998 introduction of Talbots Woman and is its sixth retail concept.


The catalog precedes the launch of a broader product line in spring, when Talbots Mens will open doors. Three stores will open in the spring, and another three in the fall. There will be six to nine stores in 2004 and a major rollout the next year if the concept takes off.


Starting with a circulation of 750,000, the catalog will include sports coats, dress trousers, dress shirts, sweaters, casual pants, jeans, sports shirts, silk ties and outerwear. Suits and shoes will not be offered.


The catalog went mainly to Talbots customers. Company research found that 60 percent of consumers shopping in upscale men's stores are women. So Talbots expects its initial Talbots Mens customer to be women. The typical wearer of Talbots Mens clothing is expected to be ages 35 to 55, college educated, married, professionally employed and living in the suburbs.


All men's merchandise launched online Oct. 4 at talbots.com.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here