Taco Bell appoints Niccol head marketer

Share this content:
Brian Niccol
Brian Niccol

Taco Bell has named Brian Niccol its chief marketing and innovation officer, said Taco Bell spokesperson Rob Poetsch via email on Oct. 14. Niccol starts on Oct. 24 with the Yum! Brands-owned company.

Advertising Age first reported news of the hire on Oct. 13.

Niccol will oversee the integration of Taco Bell's marketing, food innovation, consumer insights, media, brand reputation and public relations operations, said Poetsch.

Poetsch said the position is new to the company and “was created specifically to build a better and more relevant Taco Bell brand through an integrated, consumer-centric approach.” David Ovens had been Taco Bell's CMO until he resigned the position in August.

Taco Bell considered “a number of internal and external candidates” for the position, said Poetsch.

Niccol had previously served as general manager at Taco Bell's sibling brand Pizza Hut and had been the brand's CMO prior to that role.

In January, Taco Bell responded to a lawsuit questioning its meat ingredients with a series of marketing initiatives that included a search marketing campaign and a digital coupon campaign on Facebook.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here