Survey: Credit Card Users Key to Holiday Success

Share this content:
Two-thirds of credit card users will spend more this year than last, according to a report from BIGresearch in Columbus, OH, which surveyed 8,500 consumers from Nov. 7-14.


The findings are part of a BIGresearch study for the National Retail Federation that looked at consumers' holiday shopping intentions and actions.


It found that 61.2 percent of non-credit card users plan to spend more. In addition, 59.5 percent of credit card users said they would take advantage of holiday sales to buy gifts for themselves.


Other differences between credit card users and non-credit card shoppers: Card users favor name-brand merchandise, and the stores they shop most often for women's clothing include Wal-Mart, JCPenney, Kohl's, Dillard's, Sears and Target.


Credit card users also are more loyal, the study said. Their customer lifetime value, the length of time they say they have shopped most often at a store, is 8.97 years vs. 7.86 for non-credit users.


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above