Survey: Compensation for CEOs at DM Companies Rose 6% in 1998

Share this content:
Annual compensation for CEOs in the direct marketing industry increased 6 percent in 1998 over the prior-year levels, according to the results of a survey released last week by Hal Crandall, president of recruiting firm Crandall Associates Inc., New York.


The survey, which polled 562 CEOs, totaled income the executives received in the form of base salary, bonuses, incentives, board attendance fees and stock sales, and also gathered other information.


The median compensation for CEOs in the industry was $194,000, the survey found, although the median for CEOs in companies with more than $25 million in sales was much higher, at $413,100. At companies with sales between $11 million and $25 million, the median compensation was $237,500.


CEOs at catalog companies were among the lowest-paid executives in the survey, with median compensation of $155,000. List-company executives were the highest paid, followed closely by those in insurance services, ad agencies and financial services.


The median sales of all companies participating in the survey was $8 million, with 21 percent over $25 million in annual sales. About 39 percent of respondents were CEOs from companies that had less than $5 million in annual sales.


The survey also found that 1998 was a good year for the industry: 66 percent of the respondents reported higher sales in 1998 over the previous year, and 59 percent reported higher profits. About 20 percent reported that their profits were lower in 1998 than in 1997.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above