Sure Fit plans to reach out to Hispanic market

Share this content:

Slipcover marketer Sure Fit Inc. is courting the Hispanic market with plans for a Spanish-language catalog and the recent launch of a Spanish-language Web site, www.surefit.com/es.

“We are enthusiastically committed to our Hispanic customers,” said Laura Hilburt, director of direct marketing at Sure Fit, in a statement.

Aside from the difference in language, the company did not indicate any plans to have change creative, offers or product lines based on language preference.

The new Sure Fit Hispanic Web site features an online catalog, shopping cart, measuring guide, a video about products and promotional offers, all in Spanish. The Allentown, PA-based company has also hired and trained bilingual customer service representatives for its call center so Hispanic shoppers can get customer support in either language. A link to the English site is available for bilingual customers.

The multichannel retailer sells its products through partnerships with Bed Bath & Beyond, JCPenney and Linens N Things. In addition to its slipcovers for chairs, loveseats and sofas, the company also sells pillows and rugs.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above