Sunset Teams With E-Mail Marketer

Share this content:
Sunset magazine, a Time Inc. publication, recently announced plans to begin an e-mail marketing relationship with its 1.4 million subscribers.


Sunset magazine has partnered with e-mail marketer ClickAction Inc., Palo Alto, CA, to use e-mail as a tool for customer prospecting, customer service and the delivery of specialized editorial content.


The consumer publication, which focuses on Western-style living, design, cooking and gardening, said it would look to create an interactive dialogue with its subscribers.


"We're confident that by creating a personalized e-mail dialogue with our subscribers, we can continue to add value and build stronger relationships with our best subscribers," said Rob Gursha, vice president and general manager at Sunset magazine.


In the longer term, the publication said it expects the new e-publishing initiative to increase its circulation profitability.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here