Sunset Snares Cisco iQ

Share this content:
Cisco Systems has replaced Forbes Custom Publishing with Time Warner Inc.'s Sunset Custom Publishing to produce Cisco iQ, a quarterly magazine sent to small and midsize businesses.

The Menlo Park, CA, publisher will produce its first issue of the 5-year-old Cisco iQ in September. The title will reach 90,000 business and technology professionals, explaining how Cisco products can help them.

"It's the same niche that Fortune Small Business [magazine] is going after, but this magazine has ideas on how small businesses can take advantage of technology," said Shannon Thompson, business development director at Sunset.

Sunset competed with two undisclosed custom publishers to win the Cisco iQ account. Prior to Forbes, Hachette Filipacchi Custom Publishing handled Cisco iQ.

Cisco iQ's editorial covers small-business strategies, computer network protection and technology's role in raising productivity. The 92-page book also has e-commerce reports and profiles of technology professionals.

Advertisers in Cisco iQ include channel partners such as BellSouth and Cisco units Cisco Press and Cisco Capital. Though negotiable, a full-page, four-color ad costs $11,000. Page size is 8-by-10 7/8 inches. The cover is 100-pound dull paper stock, and the body is printed on 70-pound paper.

The free quarterly is circulated 90 percent in the United States. Consumers can fill out a subscription card or visit to sign up. The site also lists articles.

"It's a pretty qualified audience," said Robert J. Smith, account supervisor at Sunset. "They're specifically interested in technology."

Plans call for raising circulation to 200,000.

Cisco iQ is Sunset's second custom publication for Cisco. The publisher also produces Cisco Packet, a user magazine for the Cisco audience. The quarterly goes to 150,000 professionals, 40 percent of them overseas.

The Cisco titles are among many published by Sunset from offices in Los Angeles, Chicago, Atlanta, Seattle, New York, San Francisco and its Menlo Park headquarters. They include Acura Style, Procter & Gamble Co.'s Avanzando con to Familia and Safeway Every Season.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above