Sundance Catalog to launch upgraded Web site in the fall

Share this content:
Sundance Catalog will launch a new Web site in the fall, leveraging MarketLive's Intelligent Commerce Platform v5 for enhanced features and functionality. Integration with back end systems and administrative processes will also be improved.

Sundance will also be able to take advantage of MarketLive's partnership with Akamai to enhance overall Web application response time and performance.

With the new site, Sundance, which has been a MarketLive customer since 2003, is hoping to create an even more dynamic customer experience, streamline site administration so staff will have more time for new projects and provide an intuitive path to purchase with the goal of increasing customer conversion rates. Internet sales currently account for over 60% of Sundance Catalog's direct business.

Sundance will use Marketlive's Intelligent Selling methodology for product page merchandising, segmentation and personalization in e-mail marketing. On the administrative side, the new site will enable Sundance to implement new merchandising campaigns without the help of IT, and launch micro-sites from a single administration view.

Following the initial site launch, Sundance Catalog will leverage MarketLive's Internet strategy group to enhance SEO applications, improve PCI compliance, expand the template library, enhance site navigation, develop multilingual administration, and explore microsites for sub-businesses.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above