Study: Google Checkout use slowing

Share this content:

The adoption of Google Checkout by online retailers is stalling, according to a study by interactive agency Rosetta.

The report states that 37% of 100 leading online retailers surveyed currently offer alternative payment methods, a 23% increase since November 2007.

Of those, Bill Me Later is most popular at 26%, with PayPal now nearly tied at 25%. Google Checkout showed a tiny increase from 10% in 2007 to 11%. Only 7% of the retailers examined offer all three methods.

“Even though it boasts high consumer confidence, Google Checkout is struggling in retailer adoption,” said Adam Cohen, a partner at Rosetta's consumer goods and retail practice, which conducted the study last month. “Adoption of the service started out very strong last year, but has stagnated in the last 12 months."
 
The discontinuation of incentives for retailers during the holiday season is likely to negatively impact Google Checkout adoption on an ongoing basis, he said.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above