Study: Catalog Ad Spend to Reach $1.3B in 2007

Share this content:

A new study on advertising ratios and budgets from Schonfeld & Associates Inc. projects direct mail catalogers' ad spend will increase to $1.3 billion.

The estimate takes into account the impact of Internet competition since online stores are expected to grow their advertising budgets over the next year, according to Schonfeld, Libertyville, IL. Amazon  plans to spend 11 percent more, while eBay will increase spending by 21 percent.

The study, which monitors the ad spend of 5,000 companies across 300 industries, found significant growth in variety store ad spend. The category includes Target and Wal-Mart , and is projected to spend $7.9 billion in 2007 - an increase of 13.3 percent.

Retail department stores like Federated Department Stores Inc. - owner of Macy's and Bloomingdale's  -- and J. C. Penney will see an increase of 7.5 percent, the study found.

Schonfeld  also reported spend increases in scientific properties.

For example, the pharmaceutical industry will increase spending 10.5 percent. Biotech and electromedical products are also set to see a more than 10 percent increase. And advertising for semiconductors is expected to rise 13 percent.

The study said advertising by telecommunications service providers is estimated to reach $24.2 billion worldwide -- a 6.6 percent increase. Wireless communications will increase ad spending by 8.5 percent to $12.4 billion.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above