Starbucks Halts Fast Forwarded E-Mail Promotion

Share this content:

Coffee giant Starbucks pulled an e-mail offering to its employees after distribution got out of hand.

The e-mail called "Try your coffee" offered customers a free Grande beverage between noon and 9 p.m. through Sept. 30. The small print directed customers to print the e-mail and present it to baristas.

It was distributed to a limited group of Starbucks partners and employees in Atlanta on Wednesday, Aug. 23, with instructions to forward to friends and family.

However, the e-mail spread faster than Starbucks predicted, landing in e-mail boxes coast to coast, as well as being sold on auction sites like eBay.

Starbucks said the offer is no longer valid because it was redistributed beyond the original intent and modified beyond its control.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above