Star Tribune Selects Unica Corp.'s Affinium for Marketing Automation

Share this content:
The Star Tribune, Minneapolis, yesterday selected Unica's Affinium marketing automation software to manage its circulation marketing campaigns and the direct marketing programs that the newspaper oversees for advertisers in the Minneapolis-St. Paul area.


Affinium, a fully integrated marketing automation suite, allows companies to implement effective one-to-one marketing and to leverage customer information across multiple data sources and interactive touchpoints.


The Star Tribune initially will use two key components of the system: Affinium Model, a data mining and predictive modeling software program; and Affinium Campaign, for automated, cross-channel campaign management.


"Affinium brings together all the elements of good marketing, including analyzing and understanding customers, cross-channel campaign management, and sound reporting and measurement," said Don Poepping, the Star Tribune's director of direct marketing operations. "It gives us the ability to turn customer data into actionable information, and to use that information to deliver value-added marketing."


Poepping also said he expects the program to have an immediate impact on subscriber retention and acquisition programs, as well as on the marketing programs that the Star Tribune manages for its advertisers.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here