Staples to open e-commerce innovation center

Share this content:

Staples will open an e-commerce innovation center in Massachusetts in May that will house teams “responsible for designing and implementing innovative new e-commerce solutions” for Staples' business customers, the company said in a Jan. 26 statement.

Staples will add information technology, product management, usability and creative positions as it “continues to invest in the multichannel customer experience across mobile services, desktops and stores,” the company said. It was unclear how many new positions will be created. Staples did not immediately return requests for comment.

Ronald Sargent, Staples' chairman and CEO, said in the company's last earnings call, on Nov. 15, that the new website, which includes an expanded print offering, electronic software distribution and proactive chat, was "gaining traction.” However, the accompanying earnings statement did not include e-commerce details or metrics.

“Staples' new E-Commerce Innovation Center will become home to some of the world's best e-commerce talent with the goal of rapidly bringing breakthrough new ideas to market in emerging online technologies like mobile commerce and social media,” said Brian Tilzer, Staples' VP of e-commerce and business development, in a statement.

Staples recently launched a new smartphone app and mobile-optimized website.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here