Staples Gets Ready for Back to School with Humorous Commercials

Share this content:

Office supply retailer Staples Inc. will attempt to lure back-to-school shoppers with a humorous ad campaign.

The Framingham, MA-based retailer launched its back to school advertising campaign, with commercials that mirror the company's earlier, "The Most Wonderful Time of the Year" and "Easy Button."

McCann Erickson created the new 30- and 15-second commercials, titled "Spatula" and "Bills". They are a comic play on the joys felt by parents and the sorrows felt by children when September comes around.

In the commercial, parents view the annual rite of passage of their children going back-to-school as the "Most Wonderful Time of the Year." Then, an easy button is pressed, and the children are instantly transformed into neat, organized students ready for the school year, despite their engagement in summer fun.

Throughout the spots, viewers see Staples' latest back-to-school products.

The commercials began airing nationally on Sun., July 30.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here