Staples Business Depot Chooses Unica Software for DM Efforts

Share this content:

Staples Business Depot will use Unica's Affinium software to develop targeted campaigns to its customer base of small businesses and home office customers in Canada, Waltham, MA-based Unica Corp. said yesterday.

Staples Business Depot operates 260 stores across Canada, as well as catalog and e-commerce businesses. It will use Affinium to coordinate its marketing campaign efforts across channels including e-mail, direct mail, telemarketing and catalog.

"We expect Affinium will help us get to market in an intelligent, customer-focused manner, with a more personalized approach across multiple touch points and channels," Staples Business Depot director of direct marketing Caroline Quinn said in a statement.

Staples Business Depot expects to use Affinium to streamline its processes so it can spend less time executing marketing programs and more time strategically using analytics for customer-focused initiatives.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Latest Jobs:

Featured Listings